Portfolio for Kim Merritt, Founder & Copywriter

creative portfolio

brand journalism

Small Business,
Big Why

QuickBooks Canada wanted to feature a handful of small business owners across the country who use their software, but came to us for a creative idea that would give the series purpose, not just a product spotlight. I developed the “Small Business, Big Why” campaign concept, providing the team with a clear storytelling structure to travel across Canada with, meeting small business owners and creating content.

Through filmed Q&A interviews, blog posts, and editorial features, this content series captured the stories of nine businesses, rolling out across multiple platforms, and ultimately evolving into a much larger brand initiative.

An Adventure in Letting Go

WHOA Travel's Mongolia Adventure is unlike any other they offer. It's intentionally under-planned, and all about embracing the spontaneous nature of the country, to allow adventure to unfold and happen. In this spirt, I said "yes" to a two-week, off-grid trip with less than a 72-hour notice.

While there, I embraced the spontaneous nature of the trip, while simultaneously navigating the process of letting go of a few things in my personal life. In turn, I created content spanning a marketing email, blog post, and social media content, providing both original writing and photography.

The End of an Era: Saying Goodbye to My Dad & The Mirage

Some of my favorite family memories are from Las Vegas. The dry heat. The bright lights. The trips to the desert, the Grand Canyon, and the Hoover Dam. The kid-in-a-candy-shop energy that took over my usually introverted, financially-reserved dad, as he splurged for helicopter rides over the strip and shows like George Carlin and Siegfried and Roy. Those trips cemented my love for the west, fueled my desire to travel, and taught me to always go big on experiences. There was a

Chasing Light & Life in Morocco & Norway

After losing my dad at the end of 2023, I began to feel the impermanence of life for the very first time. I'd spent nearly two decades living exactly as I wanted—traveling to 35+ countries, living in different cities, and always having a family to come home to. For the four years my dad battled cancer, I put that life mostly on hold, leaving behind sunny Southern California for gray and gloomy Ohio. When that inevitable moment of his passing came, I'm just glad I knew myself

Women's History Month: A Look at Women's Rights from Inside Myanmar's IDP Camps

On paper, it’s easy to assume that women’s rights in Myanmar are more advanced than elsewhere: their most prominent political figure is a woman, the 2008 Constitution guarantees equal rights, education, and legal protection, and unlike Western cultures women traditionally keep their name in marriage. But a popular Burmese proverb translating to “If you beat your wife until her bones are broken, she will love you more,” suggests there’s still a long way to go. This couldn’t be

Things I Learned While Living Out of a Backpack

Published 2015 on Refinery 29 I wrote this piece to share the larger lessons I learned after selling all of my belongings and living out of a backpack for over a year. The finished article received a lot of praise on Twitter, was shared organically by New York Magazine, and led to me being interviewed and featured in People Magazine . Unfortunately it went live with alternate titles (one example below) that didn’t encompass the message I was trying to convey, so I feel the

People Magazine Feature

Over the summer of 2016 I was interviewed by Ana Calderone of People Magazine after she read my story on Refinery 29 about how I left New York to travel South America. In September 2016, I was featured alongside a handful of others in the People Magazine Wellness Annual, in an article titled “Extreme Wellness.”

12 Scenic Stops For Your End-of-Summer California Road Trip

Published on POPSUGAR September 1, 2017 Summer may be coming to an end, but there’s still plenty of time to hit the road on a scenic road trip along the California coast. And while recent landslides have left some parts of Highway 1 completely impassible without a few detours (particularly around Big Sur, arguably the most scenic part), there’s no shortage of other Instagram-worthy sights to see along the coast . Here are 12 destinations while driving from San Diego to San F

copywriting & campaigns

Boston Beer Company: Bevy Long Drink Product Launch

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kim merritt