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Sony: Sex Tape Digital Prank

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Sony Pictures asked us to come up with a digital campaign to promote the movie Sex Tape. The film is about a couple who experience the ultimate “oh shit moment” when their sex tape is accidentally sent to all of their contacts via the cloud.

With this campaign we decided to play up that relatable, heart-stopping moment by creating a digital experience that allows users to prank a friend into thinking that an embarrassing video of them has made its way online, and all of their friends have already seen it.

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