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QuickBooks x Mailchimp: Super Bowl Social Media Campaign Pitch




Associate Creative Director, Copywriter

Project Type

Campaign Pitch, Social Media, Online Video

Intuit ran their first Super Bowl ad in 2022 to announce the acquisition of Mailchimp, as a perfect partner to QuickBooks. While TBWA\Chiat\Day oversaw the TVC, our team worked on an accompanying online video campaign to run across social.

My partner and I concepted two campaign ideas to announce the new QuickBooks and Mailchimp partnership.

Since the Super Bowl was based in Los Angeles, our first idea utilized the ultimate local small business supporter, Issa Rae. The second was a non-celeb option that focused more on the perfect pairing between QuickBooks and Mailchimp.

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