Meet Kim:
Independent Creative,
Founder of Goodera,
Conceptual Copywriter.
®
Hi! I'm Kim, a multi-passionate creative whose entire career has been a journey in creating my own path.
I have a BFA in Advertising from the School of Visual Arts in NYC, and have spent 15 years creating campaigns for some of the most recognizable brands in the world. Working at agencies throughout New York, London, and Los Angeles has helped me win 11 awards and learn from some of the most brilliant creative minds on the planet.
In 2020 I founded Goodera®, which provides creative copywriting services to purpose-driven brands and gives back up to 10% of each invoice to help further their missions. In 2022 I entered and won $10k in a Wethos competition, to help further my vision and the impact we've been able to make.
Outside of advertising, I've been featured in People Magazine and The New York Times Frugal Traveler for my travel writing adventures. I've also ghost-written executive speeches, produced editorial work for humanitarian organizations, and had my landscape photography go viral for tourism boards. When I'm not behind a computer I'm usually on the road, hiking in the mountains, chasing the aurora borealis, and sleeping in the back of my Jeep, Louie.
Through my love of problem solving, writing, and photography, I'm on a mission to build a better, more sustainable and inspiring future for creative professionals. I'm all about creating my own path, and I love to connect with others who are doing the same!
How to Work With Kim
Whether you need a big-idea person or a get-shit-done copywriter, I can help!
I work with teams of all sizes—from multidisciplinary creatives at ad agencies, to lean & scrappy in-house crews, to female founders and solopreneurs. While I can adapt to most brand voices, I'm particularly passionate about purpose-driven brands who make the world better for people and the planet, especially in the outdoors and travel industries.
Some of the most common ways I help:
Ad Agencies
Brands
- Pitch Support
- 360 Campaigns
- Conceptual Copywriting
- Brand Voice Guidelines
- Temp Coverage & Overflow
- Copywriting
- Creative Consulting
- Advertising Campaigns
- Brand Voice & Messaging
- Email, Blog, & Social Content