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Separation Anxiety: Social Media and Online Videos

Date

2016

Role

Senior Copywriter

Project type

Social Media, Online Video

Hosted by comedians Iliza Shlesinger and Adam Ray, Separation Anxiety is a game show that tests couples and friends to see how well they really know each other. Our team at VaynerMedia handled the show’s social channels throughout the first season, which included conceptualizing, scripting, and producing three video series, as well as creating episode-specific content to post throughout the season.

TRIVIA SERIES: We brought each episode to life for our fans through a series of interactive trivia videos. The final videos were a combined result of our scripts, plus a bit of ad-libbing by Iliza and Adam.

COMMENTARY: To play up all of the WTF moments on Separation Anxiety, we pulled memorable show moments and scripted different talking points to create a series of commentary videos to share on social.

TINDER ADS: To reach the “young and dating” demo, we scripted and shot a handful of Tinder videos for viewers to swipe on and learn more about the show.

SOCIAL POSTS: To engage fans beyond the show, we regularly created content so that fans could play along at home, enticing them to answer trivia, tag their S.O., and share relatable relationship moments.

We also brought popular show questions to our fans via Twitter polls, and provided the results the next day.

We also created more tune-in heavy content that introduced the contestants and highlighted relatable episode moments.

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