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DIRECTV: Online Videos


April 2023


Associate Creative Director, Copy

Project type

Online video

As part of the "Get Your TV Together" campaign, these videos combine the worlds of scripted TV shows with live-action sports to exaggerate how DIRECTV gives customers the best of both.

TBWA\Chiat\Day produced the TVC featuring Dak Prescott and the Real Housewives of New Jersey. To support the campaign video, our team scripted and shot a series of supporting videos for social, each highlighting a specific RTB.

While another team handled shoot day and production, this quick :06s video showcases one of the concepts I brought to the table, "Getting Hit With Fees," highlighting a common pain point: customers hate being hit with unnecessary fees that are typically associated with cable.

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